日期:2020-07-01 10:18 點(diǎn)擊:
網(wǎng)紅:social media influencer
He is not only a social media influencer, but also a teacher.
他不只是個(gè)網(wǎng)紅,還是個(gè)教師。
很多時(shí)候,我們都會(huì)把某個(gè)行業(yè)的意見領(lǐng)袖簡稱為:KOL,也可以表達(dá)網(wǎng)紅的意思。
eg:
Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.
Belling 說,網(wǎng)紅帶貨從第一天起就至關(guān)重要,當(dāng)時(shí) popchips 還只是一個(gè)小的獨(dú)立品牌。
直播:live stream
This is a wonderful live stream.
這是一場(chǎng)精彩的直播。
相關(guān)詞匯:
網(wǎng)紅直播:live video streaming
/ network broadcast
網(wǎng)絡(luò)主播:network anchor
live stream 直播
live 表示:現(xiàn)場(chǎng)直播
stream 表示:流量
eg:
Let's watch the live stream together!
我們一起看直播吧!
e-commerce live streaming 電商直播
direct broadcasting room 直播間
online platform 網(wǎng)絡(luò)平臺(tái)
social media 社交媒體
Tik Tok 抖音
purchasing power 購買力
fan economy 粉絲經(jīng)濟(jì)
live streaming economy 直播經(jīng)濟(jì)
limited edition 限量發(fā)售
anchorman /’æ?k?mæn/ 男主播
anchorwoman /’æ?k?w?m?n/ 女主播
streaming online 在線直播
key opinion leader 網(wǎng)紅KOL
new media 新媒體
follow / unfollow 關(guān)注 / 取關(guān)
hit the LIKE / thumbs up 點(diǎn)贊
reward function 打賞功能
flood / explode the screen 刷屏
social network / networking 社交網(wǎng)絡(luò)
attract followers 圈粉
小拓展:
“明星代言”英語可以說成 celebrity endorsement
endorse /?n’d?s/ v. 代言;宣傳
endorsement n. 代言
開箱直播:unboxing live stream
美妝直播:beauty live stream
穿搭直播:fashion live stream
27歲的李佳琦特立獨(dú)行的銷售技巧為他贏得了“口紅一哥”的稱號(hào)。他曾經(jīng)是南昌某商店一個(gè)不起眼的店員,掙著微薄的薪水,而現(xiàn)在他在抖音上有4000多萬粉絲。
In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.
李佳琦在一次線上直播銷售活動(dòng)中,五分鐘內(nèi)就賣出了15000支口紅。與許多美妝博主不同的是,李佳琦展示口紅時(shí)總是涂抹在嘴唇上,而不是手臂上。付出終有回報(bào),據(jù)報(bào)道,他現(xiàn)在的凈資產(chǎn)高達(dá)500萬美元。
The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.
《中國日?qǐng)?bào)》表示,這是“世界首次直播賣火箭”。超過62萬微博用戶參與了話題#薇婭賣火箭#, 200多萬觀眾在線觀看了這場(chǎng)銷售直播。
內(nèi)容包括
1.直播推銷的設(shè)備;
2.直播推銷的優(yōu)勢(shì);
3.直播推銷的建議。
參考詞匯
1.拼單: share the bill;:
2.秒光:sell out within seconds;
3.網(wǎng)紅營銷:social Influencer marketing。
Dear Mary,
How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.
I do hope that it will be helpful to you. Best wishes!
Yours sincerely,
Li Hua
百搭詞組
1.努力做某事
try one’s best to do sth
spare no effort to do sth
make joint/combined efforts to do sth 共同努力做某事
go to great lengths to do sth
devote/commit/dedicate oneself to doing sth
commit one’s whole being to doing sth 全身心投入做某事
do sth with every fibre of one’s being 全身心投入做某事
反:face up to sth and never shrink from doing sth 直面某事,做某事不退縮
2.嘗試做某事
try to do sth
attempt to do sth =make an attempt to do sth
have a go at doing sth
3.采取有效/立即/具體/相關(guān)/強(qiáng)有力的行動(dòng)(措施)做某事
Take effective/immediate/concrete/relevant/forcefulaction/measures/steps to do sth
被動(dòng)也不錯(cuò):Immediate measures should be taken to address the problem.
Measures should betaken to address the problem without delay.
4.某事很重要
play an important/vital/essential role (in sth)
be of vital importance to sb/sth 類似be of great value/benefit to sb/sth
雙重否定表強(qiáng)調(diào):Nothing is of more importance than sth.
5.某人重視某事
sb attach(much)importance/significance to sth
lay emphasis/stress on sth
stress the importance of sth
give priority to sth 優(yōu)先考慮,優(yōu)先處理
雙重否定:We can never lay too much emphasis on sth
某事做主語:Sth should be high on one’s list of priorities/be at the top of one's agenda
6.(不能)忽視某事
turn a blind eye to sth; turn a deaf ear to sth
By no means should we ignore/neglect/overlook the importance of sth
7.傾向于做某事
sb tend to do sth have a tendency to do sth
There is a tendency for sb to do sth
8.某人可能做某事;某事可能發(fā)生
sb be likely to do sth
It is likely that sb/sth will do sth.
There is a high possibility that… = Chances are that…
9.某人一定會(huì)做某事,某事一定會(huì)發(fā)生
be bound/sure to do sth
10.不得不做某事
have no choice/alternative but to do sth = can’t choose but do sth
某事使某人別無選擇sth leave sb with no choice but to do sth
11.將某事考慮進(jìn)去
take sth into consideration/account
take it into consideration/account that 從句
12.將某事牢記在心
keep sth in mind
keep it in mind that 從句
13.認(rèn)為某事理所當(dāng)然
take sth for granted
take it for granted that 從句
14.產(chǎn)生積極/消極/深遠(yuǎn)影響/副作用
A have positive/negative/far-reaching/side effects on B
A do/cause (great)harm/damage to B
15.有做某事的權(quán)利/自由/機(jī)會(huì)/動(dòng)力/渴望/魔力
have the right/freedom/opportunity/motivation/desire/magic to do sth
16.做某事有困難
have (great)trouble/difficulty (in) doing sth
17.給某人樹立榜樣
A set a good example to B
A act/serve as a role model to B
18.向某人學(xué)習(xí),效仿某人
B follow the example of A
B follow in the footsteps of A
19.呼吁某人做某事
call on sb to do sth
appeal to sb to do sth = make an appeal to sb to do sth
20.提高某人對(duì)某事的意識(shí)
raise one’s awareness of sth = make sb aware of sth
make sb have a better understanding of sth
反面:The lack of awareness of sth will stand in the way of doing sth 意識(shí)的缺乏會(huì)阻礙…
21.做某事前三思
think twice before doing sth
22.設(shè)身處地,為某人著想
put oneself in sb’s shoes
23.從另一個(gè)角度看待某事
see sth from another angle/a different angle
24.某事使某人想起
sth remind sb of sth
25.某事使人深思
sth set sb thinking 注:set alarm bells ringing 敲響警鐘
26.在一定/很大程度上
to a certain/a large degree/extent
27.短/長期看來,(但…辨證闡述問題)
in/over the short/long term
28.變得越來越流行
become more and more popular
become increasingly popular = gain increasing popularity
sth has become a hit 已經(jīng)變成風(fēng)靡一時(shí)的流行/成功
29.問題變得日益嚴(yán)重
The problem is becoming increasingly serious
sth is becoming more of a problem
sth has become a headache 成為令人頭疼的問題
30.隨著某物的發(fā)展
with the rapid development of the Internet/people’s living standards
as the internet is developing at a fast rate
【注:with+名詞短語,as+句子;with短語用得好可以很高級(jí),表獨(dú)立主格】
31.in a world of information explosion 在一個(gè)信息爆炸的世界
in the era of globalization 在全球化時(shí)代
in a society where money is valued most 在一個(gè)…(如金錢至上)的社會(huì)
32.發(fā)自內(nèi)心地
from the bottom of one’s heart
33.全心全意地
wholeheartedly=heart and soul
34.毫無疑問/毫不猶豫/毫不耽擱/毫無保留地/不失熱情/不失信心地
Without doubt/hesitation/delay/ reservation/loss of enthusiasm/
loss of confidence
35.whatever the situation/circumstances/reason,… 不管是什么情況/理由
regardless of any possible difficulties 不顧任何困難
36.關(guān)于個(gè)人發(fā)展
broaden one’s horizons and expand one’s scope of knowledge 開闊視野,拓展知識(shí)面
boost one’s confidence and inspire one’s motivation 增強(qiáng)信心,激發(fā)動(dòng)力
enhance one’s willpower and contribute to one’s future success 增加意志力,促進(jìn)未來成功
form correct values and morals 形成正確的價(jià)值觀與道德觀
37.關(guān)于該做什么
overcome difficulties and conquer obstacles/challenges 克服困難,征服阻礙/挑戰(zhàn)
resist the temptation and stick to our principles 抵制誘惑,堅(jiān)持原則
share our sorrows and double our joys 分擔(dān)悲傷,分享喜悅
drive away our loneliness and get rid of our tiredness 驅(qū)走孤獨(dú),擺脫勞累
keep a positive attitude and pursue our dream with diligence and persistence 保持積極的態(tài)度,勤奮堅(jiān)持得追求夢(mèng)想
cherish what weal ready possess and pursue what we truly need 珍惜我們已經(jīng)擁有的,追求我們真正需要的
reflect on our mistakes and give thought to ways to correct them 反思錯(cuò)誤,思考改正方法
we should first take a deep breath to calm down before... 在做某事前首先深呼吸冷靜下來
Recognizing (the seriousness/gravity of) the problem is the first step (that we should take)towards solving it.
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